marketing with heart takes courage
Sharing your work is vulnerable.
It is a vulnerable act putting your ideas, services and solutions out into the world. Especially for entrepreneurs, like you who are intuitive, empathic, introverted or sensitive and want your marketing to reflect your whole self, your nature and be an extension of your values and the difference you’re making.
Information about how to market is cheap and widely available. You’ve probably even taken a marketing course (or two or ten).
Knowing enough isn’t the problem.
There’s something more.
Mainstream marketing and business are creating layers of expectations, worry, pressure, judgement, overwhelm, threat and risk.
So many “shoulds” and “have tos” set the scene for doubt whether you’re doing it “the right way”.
Like getting dropped in unfamiliar terrain and looking up at a looming mountain that you have to trek up and none of it looks or feels safe, not by a mile.
marketing is an adventure
The key that unlocks the adventure is courage.
Courage is a skill that is practiced through a 3-stage Courage Cycle.
Reverse the Risk
Tell the Truth
Reflect and Iterate
Connection and Community
Hey there! I’m Amanda Jane
The Original Reluctant Marketer.
I provide shame-free accountability and gentle implementation support for entrepreneurs so they can courageously share their work in the world (without forcing, manipulation or the icky stuff).
Let’s Stay in Touch
A weekly letter from my courageous heart to yours.
Sharing what it takes to move through the patterns of procrastination that reluctant marketers face.