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Hatch Your Niched Offer

Discover How To Safely Explore and Nurture Your Niched Offer To Attract Your Soulmate Clients 

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The Hard Truth

If you don’t have an offer, then you don’t have a business. 

And while shifting into offer creation can seem scary, it doesn’t have to be.  
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You Might Not Feel Ready

Being in the niching phase is not necessarily a comfortable stage because you’re not attracting clients or building your business.

 HOWEVER, being in the niching phase also keeps you from facing the challenges, worries and risks that come with offer creation. 

  • What goes into an offer?
  • Do I really know enough?
  • What if it fails?
  • Am I ready for this?
  • How do I make an offer without feeling salesy? 

Staying in the niching phase isn’t ever going to answer these questions – it’s simply a delay to keep you safe.  



Beyond Niching

Once you have a sense of your niche – that is you have identified a problem that someone has and you can help them solve –

You can start to incubate a niched offer.  

Is This Feedback Loop Keeping You Stuck?

Many programs have a limited perspective about how business “should” or share the idea there’s only one right way to create offers and be successful. They also often have a limited container of time and deadlines about how quickly offer ideas needs to come to fruition. 

These factors along with little hands-on support creates excess pressure and risk. 

For many reluctant marketers, this ends up being overwhelming or paralyzing.  From there it’s a short spiral down through self-doubt, comparison, distraction and insecurity further fueling the idea that you aren’t ready.

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Incubating a Niched Offer

Means creating an environment that reduces threat, warms an offer idea and allows it emerge naturally.

Time

Nurture your ideas and allow a gentle unfolding

Space

Take gentle actions and gain clarity for concrete next steps 

Exploration

Ask questions, test ideas, and be in the mode of learning

Preparation

Get ready to share an offer with your soulmate clients 

Introducing! The Niche Your Offer Incubator

8-week live online classes helping reluctant marketers with the logistics and safety to hatch their next (or first) offer. 

Intro to Offers and the Role of Safety

Intro to Offers and the Role of Safety

Learn what is an offer, what does it mean to make an offer and how to identify your cues of threat and safety when it comes to creating and sharing offers.
WED / JUNE 19 / 10AM PST
Four Components of Every Offer and Reducing the Risk

Four Components of Every Offer and Reducing the Risk

Every offer includes the description of the problem, promise, process and price and in each we can move into overthinking.
Tues / June 25 / 10am PST
Market Research Done Differently

Market Research Done Differently

Reduce the pressure and focus on your current stage of business by shifting into conversations with real people in your niche that could potentially use your help.
TUES / JULY 2 / 10AM PST
Offer Lab #1

Offer Lab #1

Bring your initial ideas to the lab and let's brainstorm, explore and play with them. There is no wrong inside the lab - just learning.
Tues / July 16 / 2pm PST
Experimentation to Reduce the Risk of "Failure"

Experimentation to Reduce the Risk of "Failure"

Explore ways that you can test out offers and stay in a state of curiosity while also shifting away from the dangerous notion of "failure".
Tues / JULY 23 / 10AM PST
Offer Rituals, Routines and Rhythms

Offer Rituals, Routines and Rhythms

Create a nourishing ritual for yourself when you want to make an offer. Look at options to be deliberate about your offer schedule and how it fits for your life and business.
TUES / JULY 30 / 10AM PST
Example Extravaganza and Positioning Your Offers

Example Extravaganza and Positioning Your Offers

Review a variety of offers and explore ways and learn how you can communicate the offer differently without changing the offer.
TUES / AUG 6 / 10AM PST
Offer Lab #2

Offer Lab #2

Bring your incubated ideas to the lab and let's explore and play with them and see if there is readiness to create or share an offer.
TUES / AUG 13 / 2PM PST
Intro to Offers and the Role of Safety

Intro to Offers and the Role of Safety

Learn what is an offer, what does it mean to make an offer and how to identify your cues of threat and safety when it comes to creating and sharing offers.
WED / JUNE 19 / 10AM PST
Market Research Done Differently

Market Research Done Differently

Reduce the pressure and focus on your current stage of business by shifting into conversations with real people in your niche.
TUES / JULY 2 / 10AM PST
Experimentation to Reduce the Risk of "Failure"

Experimentation to Reduce the Risk of "Failure"

Explore ways that you can test out offers and stay in a state of curiosity while also shifting away from the dangerous notion of "failure".
Tues / JULY 23 / 10AM PST
Example Extravaganza and Positioning Your Offers

Example Extravaganza and Positioning Your Offers

Review a variety of offers and explore ways and learn how you can communicate the offer differently without changing the offer.
TUES / AUG 6 / 10AM PST
Four Components of Every Offer and Reducing the Risk

Four Components of Every Offer and Reducing the Risk

Every offer includes the description of the problem, promise, process and price and in each we can move into overthinking.
Tues / June 25 / 10am PST
Offer Lab #1

Offer Lab #1

Bring your initial ideas to the lab and let's brainstorm, explore and play with them. There is no wrong inside the lab - just learning.
Tues / July 16 / 2pm PST
Offer Rituals, Routines and Rhythms

Offer Rituals, Routines and Rhythms

Create a nourishing ritual for yourself before you make an offer. Get deliberate about your offer schedule and how it fits for your life.
TUES / JULY 30 / 10AM PST
Offer Lab #2

Offer Lab #2

Bring your incubated ideas to the lab and let's explore and play with them and see if there is readiness to create or share an offer.
TUES / AUG 13 / 2PM PST

The Niche Your Offer Incubator will be hosted exclusively inside the Courageous Marketing Membership.  

This is designed so you have access to support and resources beyond the 8 weeks. 
This creates built-in permission to take the time and space you need to develop an offer you love. 

Because if you love your offer and feel excited about the difference it can make for your soulmate clients,
 why wouldn’t you want to share it? 
 

You gain access to the Incubator and everything inside the Membership for
$100 USD/month. 

Inside the Courageous Marketing Membership


Weekly Coaching Calls

Weekly Courage Calls

Unlimited Content and Copywriting Feedback

Private Community to Share and Connect

Expanding Library of Frameworks and Templates

*NEW* Weekly Accountability Thread

Who Is the Courageous Marketing Membership Designed For? 

This space was intentionally designed with a very specific entrepreneur in mind. 

 

Online coach, healer or service-based solopreneur who identifies as introverted, intuitive, empathic and/or highly sensitive. 

  •  Looking for gentle and shame-free support and accountability to start creating and sharing quality offers, marketing sustainably and building a business.
  • Growth-minded and interested in experimentation and want to enjoy being on the journey without rushing to get to the destination.
  • Want to be safe, ethical and authentic in your business approach and create real connection with people.
  • Have basic financial stability and are meeting your needs. You’re in for the long-term impact of developing your work and are not reliant on an immediate return.
  • Craving a community that “gets you” and can relate to both entrepreneurship and the challenges of fear and it’s many facets.
  • Can actively commit to taking action. With intention and attention to create a new way forward, you will make progress at your own pace. 

 

Online coach, healer or service-based solopreneur who identifies as introverted, intuitive, empathic and/or highly sensitive. 

  •  Looking for gentle and shame-free support and accountability to start creating and sharing quality offers, marketing sustainably and building a business.
  • Growth-minded and interested in experimentation and want to enjoy being on the journey without rushing to get to the destination.
  • Want to be safe, ethical and authentic in your business approach and create real connection with people.
  • Have basic financial stability and are meeting your needs. You’re in for the long-term impact of developing your work and are not reliant on an immediate return.
  • Craving a community that “gets you” and can relate to both entrepreneurship and the challenges of fear and it’s many facets.
  • Can actively commit to taking action. With intention and attention to create a new way forward, you will make progress at your own pace. 

Who am I To Be Doing This Work? I'm Amanda Jane - The Original Reluctant Marketer

I’ve lost count of how many marketing and business programs I couldn’t get traction in since I began my coaching business in 2018.

I thought there must be something wrong with me because I couldn’t just buckle down and do the thing like everyone else.

The missing piece was the safety needed to be authentic in my offers and stand up in my marketing. 

I’ve decided my place is at the crossroads of marketing and safety and help others who want to learn and lean into that space too. 

Cancel Anytime Policy

I want you to feel comfortable making this investment in your business. In fact, I’d love for you to feel enthusiastic about it.

So, if you get oriented to the membership, attend the calls and find it isn’t for you, you’re free to cancel anytime.  

One Last Thing

This is where I’m supposed to add a final effort to convince you with manufactured urgency and inspiration that’s steeped in scarcity.

Instead, I offer you deep gratitude for reading my words on this page. It has been no small effort to first design this offer in a way that I think will be magic for all who join, and then to frame it into words that honestly convey the value as an invitation to you.

If this is the right time for you to join us, wonderful.

If you have questions, send an email or book a call so I can clarify anything I’ve missed.

If now is not the right time and you’d like to stay in touch about future amazingness, join my newsletter, where I share about the life and lessons in marketing each week.

Courageously Yours,
❤️ Amanda Jane